I think deeply about marketing and how to reach your target audience online and offline. In this post, I’ll cover all areas of marketing and advertising your mobile application specially the iOS apps.

fix a problem, give great value

Your iOS application must solve a problem or fulfill a need which some users of iPhone or iPad have.

describe it for the public

You should consider writing a comprehensive description which normal people can understand. For example, do not say OCR but say extract text from images which non-technical people can understand.

Write description that list all features of the iOS application, and its benefits in day-to-day life. Think of all words that normal people may describe your app with. And include those words and sentences in app description in app store.

App Icon

Consider designing app icon that stand out, and give the user hints about the usage of your app. Use contrasty colorful gradient-ish app icon.

Use the right screenshots

Take a pleasing screenshots of your app. Screenshot that show the ease-of-use and professionalism. Screenshots shows steps to use the app.

Localize your app

Translate your app description and content to other languages and dialects to reach out more targeted audience in other countries.

Google Adwords

Use Google Adwords to create ads and serve them on Google and other partner websites. It is a great opportunity to spend 5 or 10 dollars to reach target audience through Google advertising network.

Landing Page

Buy a domain, and a host on a server from hosting company. And design a website with a landing page for your app. That landing page shows how your app solve / fix the problem. How to use the app with animated image or a video.

Show the features of the app, the benefits of using the iOS app. Show all thing in animated gorgeous pictures and videos.

collect emails before launching the app

Create the landing page before launching your app in Apple app store. Collect emails of people who want to get an email when the app is published. It is a great opportunity to get an interested audience for your app before it launches.

write a blog post (or even launch a blog)

Content marketing is great as a longterm marketing plan. So creating a blog to talk about all aspects of your iOS app is a great idea. Talk about how your app solves that problem, how your iOS app make this easier and more fun. Answer all people’s questions that relate to your app and recommend them to use the application on their iPhone and iPad.

guest post on other blogs

Your blog is not popular enough, so try to publish blog posts on others’ blogs as a guest post. It is a great oppotunity to target more audience that interest in your app idea.

comment on relevant blog posts

Show up in the comment section below each and every blog post or video which talk about anything related to your app idea. Tell people about your application and how it is great at doing the work.

write an e-book

Write an e-book of how your apps work technically and how your app has a great user experience (UX).

speak at conferences and events

If you have the option to show up in events and conference, attend and speak if it available. Don’t forget to tell your app story, or a technical story. Show the relevant story to the audience in the event.

tweet some good point of views (twitter)

Use twitter to tell people about the application. Discuss and show how your app is great with GIFs and images. Don’t forget to be active on twitter to gain the lights.

Facebook page

Create a Facebook page for your iOS application. Tell people about updates, GIFs of animated screenshots, videos about your app. Tell them always what is comming, what is the new features, how the app solves a current problem. Be active on Facebook to gain the lights.

relevant influencers

Contact the relevant influencers and let them talk about your iOS app and let them add a link to your landing page on their blog post or video description.

Talk about the story of your app fixing a problem

Contact journalists and make a deal with them to publish an article about use. You can use titles such as “Best Friends Launch an App to Destroy Instagram” or “SmartOCR App Solves Writing Pain Problem”.

make sure that you have the right name

Your iOS app name should be available to purchase as a website name, and easy to pronounce for the clients. It is also great if your iOS app name made it easy to understand the purpose of the app instantly.

Keep your app under 100MB

If you iOS app is more than a hundred mega bytes, too many people will procrastinate downloading the app. Delaying the installing makes them forget you. So consider packaging the app as less mega bytes as possible.

Prompt happy users to review

When a user enjoys your app prompt them inside the app to give a review about your iOS app on app store.

Read and Act on your Reviews

Read all reviews and respond to them all. Be good and help all and appreciate all reviewers.

Create a promotional video

Videos are great. Create a video to tell your apps short story. Show the great animations and functionality of your app. Show the app as a magic tool to solve that problem or make something fun more fun.

If you have a team building an iOS app, send this post to them.